Target drew praise from LGBT rights advocates in April when it announced it would allow customers to use the bathroom of the gender with which they identify. The new single-stall bathrooms, which are by definition gender-neutral, seem meant to assuage the concerns of customers uncomfortable with this policy and will provide a third option for all customers.

But Boylan confirmed that Target continues to welcome transgender individuals to use a bathroom of their choosing.

As a result, the new move can be seen as a deft effort to calm critics without fundamentally altering its policy. In fact, it may even be seen as an expansion of the policy, given that customers who identify as genderqueer may feel most comfortable in a bathroom that allows them to eschew identification with either gender.